Work experience

Hibiscus Health · Full-time

May 2023 - Present

Content Strategy
- Research for social media content
- Strategize and Develop Monthly Content Plan
- Creative brief, checking, giving revisions, and final approval of Designer’s work
- Research and captioning across all social media content
- Scheduling and manual postings
- Engagement strategy
- Monthly Reporting

Paid Ads Management
- Research and Ads Strategy

- Brand Awareness, Website Traffic, Page followers
- Budget Management across all ads

- Ads creation and execution
- Monthly Analytics

Website Management
- Content writing on all pages
- Research and suggestions on flows, pricing strategy, promos
- Google Analytics monitoring

Content Project Management
- Research and creator pooling
- Contacting third-party collaborators
- Writing scripts and creative brief for UGC videos

- Final approval of content for publishing

Silverlush Food Corp. · Contract

Sep 2022 - Apr 2023

Management

- Develop and execute a comprehensive digital marketing strategy

- Manage and oversee a team of social media and multimedia designer

- Coordinate with store managers for specific marketing efforts per branch

- Coordinate with mall marketing team for monthly on ground events

- Monitor competitors' strategies

- Allocate and manage the marketing budget

Content and Digital Marketing

- Plan and manage digital advertising campaigns in line with restaurants’ sales targets

- Optimize website content and structure for better search rankings

- Create and distribute valuable content for two restaurant pages

- Execute email marketing campaigns through Klaviyo

- Oversee social media presence and engagement

- Monitor and analyze digital marketing metrics for both organic and paid efforts

- Improve website conversion rates and user experience

- Maintain customer data with CRM systems

- Utilize marketing automation tools

- Conduct A/B tests on various marketing elements
- Maintain a content calendar

- Develop strategies for user experience both website and mobile

- Oversee website updates and improvements

- Create and promote video content

- Stay informed about industry trends and customer preferences through research

Influencer and PR Management

- Manage affiliate marketing programs and partnerships with TikTok Philippines

- Coordinate with third-party suppliers such as video, photo, and event to ensure success of brand activations

Social Sherpa · Full-time

Feb 2022 - Sep 2022

Management and Content Creation

- Manage and oversee a global team of social media professionals

- Develop and refine social media strategy

- Maintain a content calendar

- Plan and schedule social media content

- Create engaging content (text, images, videos)

- Manage and engage with the online community

- Conduct audience research

- Analyze competitors' social media activities

- Monitor social media metrics and generate reports

- Identify and collaborate with local influencers for social media content

- Implement crisis management strategies

- Use social media listening tools to stay updated

- Optimize content for SEO and trends

Straightforward · Full-time

Jun 2019 - Sep 2021 

Brand and Communications Management

- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Oversee website and social media accounts’ design (e.g. Facebook timeline cover, profile pictures, sales postings)
- Manage the creation and publishing of relevant, original and high-quality content
- Thoroughly check final output of creative team before publishing online and in stores
- Plan for campaigns and events (Digital and Store) such as product launches, sales, and influencer partnerships
- Report insights, audience feedback, and community growth after every campaign and initiative
- Design and implement social media strategy to align with business goals
- Provide art direction to content production team for social media postings and store displays
- Research, test, and write effective product descriptions for website pages, store collaterals, and packaging
- Write informative and engaging social media captions for daily postings, giveaways, sale announcements
- Design modern and up-to-date social media posts and Instagram stories for engagement
- Conceptualize and execute Instagram Reels and Tiktok videos for engagement

Sauce and Source · Full-time

Jun 2018 - Jun 2019

Creative Management
- Collaborate with Head of Sales, Account Managers, and Creative Team to come up with art direction to translate client‘s vision

- Plan monthly content calendar with Creative Director to ensure deadlines are met
- Oversee the Creative Team‘s daily, weekly, and monthly progress and ensure tasks are delegated efficiently
- Manage the creation and publishing of relevant, original and high-quality content
- Report weekly and monthly progress of the whole Creative Team

Content Creation

- Design and layout social media content, print collaterals, and packaging needs of different brands
- Shoot and Edit photo and video in line with brand‘s social media identity
- Write informative and engaging social media captions for daily postings, giveaways, sale announcements, and other relevant content
- Design modern and up-to-date social media posts and Instagram stories for engagement

Polytechnic University of the Philippines

2014 - 2018