Hibiscus Health · Full-time
May 2023 - Present
Content Strategy
- Research for social media content
- Strategize and Develop Monthly Content Plan
- Creative brief, checking, giving revisions, and final approval of Designer’s work
- Research and captioning across all social media content
- Scheduling and manual postings
- Engagement strategy
- Monthly Reporting
Paid Ads Management
- Research and Ads Strategy
- Brand Awareness, Website Traffic, Page followers
- Budget Management across all ads
- Ads creation and execution
- Monthly Analytics
Website Management
- Content writing on all pages
- Research and suggestions on flows, pricing strategy, promos
- Google Analytics monitoring
Content Project Management
- Research and creator pooling
- Contacting third-party collaborators
- Writing scripts and creative brief for UGC videos
- Final approval of content for publishing
Silverlush Food Corp. · Contract
Sep 2022 - Apr 2023
Management
- Develop and execute a comprehensive digital marketing strategy
- Manage and oversee a team of social media and multimedia designer
- Coordinate with store managers for specific marketing efforts per branch
- Coordinate with mall marketing team for monthly on ground events
- Monitor competitors' strategies
- Allocate and manage the marketing budget
Content and Digital Marketing
- Plan and manage digital advertising campaigns in line with restaurants’ sales targets
- Optimize website content and structure for better search rankings
- Create and distribute valuable content for two restaurant pages
- Execute email marketing campaigns through Klaviyo
- Oversee social media presence and engagement
- Monitor and analyze digital marketing metrics for both organic and paid efforts
- Improve website conversion rates and user experience
- Maintain customer data with CRM systems
- Utilize marketing automation tools
- Conduct A/B tests on various marketing elements
- Maintain a content calendar
- Develop strategies for user experience both website and mobile
- Oversee website updates and improvements
- Create and promote video content
- Stay informed about industry trends and customer preferences through research
Influencer and PR Management
- Manage affiliate marketing programs and partnerships with TikTok Philippines
- Coordinate with third-party suppliers such as video, photo, and event to ensure success of brand activations
Social Sherpa · Full-time
Feb 2022 - Sep 2022
Management and Content Creation
- Manage and oversee a global team of social media professionals
- Develop and refine social media strategy
- Maintain a content calendar
- Plan and schedule social media content
- Create engaging content (text, images, videos)
- Manage and engage with the online community
- Conduct audience research
- Analyze competitors' social media activities
- Monitor social media metrics and generate reports
- Identify and collaborate with local influencers for social media content
- Implement crisis management strategies
- Use social media listening tools to stay updated
- Optimize content for SEO and trends
Straightforward · Full-time
Jun 2019 - Sep 2021
Brand and Communications Management
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Oversee website and social media accounts’ design (e.g. Facebook timeline cover, profile pictures, sales postings)
- Manage the creation and publishing of relevant, original and high-quality content
- Thoroughly check final output of creative team before publishing online and in stores
- Plan for campaigns and events (Digital and Store) such as product launches, sales, and influencer partnerships
- Report insights, audience feedback, and community growth after every campaign and initiative
- Design and implement social media strategy to align with business goals
- Provide art direction to content production team for social media postings and store displays
- Research, test, and write effective product descriptions for website pages, store collaterals, and packaging
- Write informative and engaging social media captions for daily postings, giveaways, sale announcements
- Design modern and up-to-date social media posts and Instagram stories for engagement
- Conceptualize and execute Instagram Reels and Tiktok videos for engagement
Sauce and Source · Full-time
Jun 2018 - Jun 2019
Creative Management
- Collaborate with Head of Sales, Account Managers, and Creative Team to come up with art direction to translate client‘s vision
- Plan monthly content calendar with Creative Director to ensure deadlines are met
- Oversee the Creative Team‘s daily, weekly, and monthly progress and ensure tasks are delegated efficiently
- Manage the creation and publishing of relevant, original and high-quality content
- Report weekly and monthly progress of the whole Creative Team
Content Creation
- Design and layout social media content, print collaterals, and packaging needs of different brands
- Shoot and Edit photo and video in line with brand‘s social media identity
- Write informative and engaging social media captions for daily postings, giveaways, sale announcements, and other relevant content
- Design modern and up-to-date social media posts and Instagram stories for engagement
Polytechnic University of the Philippines
2014 - 2018
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